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SEO Search Engine Optimisation

Google’s “washing machine”

Posted on | January 18, 2006 | 3 Comments

It looks like the contest pages fluctuates quite heavily still when I search for v7ndotcom elursrebmem. Yesterday I saw from zero to 32k results. Today I can see 11k results when searching through www.google.com

This tells me that it is gonna take some time until the results could be considered reliable.

I have been working quite hard today, on four different sites, to get them up in the rankings. So far, I have seen one of my sites in the top 400 range. Oddly enough I did not expect this site to rank at all yet.

To me it looks like the first set of data that has been gathered by Google is getting spit out more or less in a raw format.
This also indicates something I have seen earlier, that Google works with the data in several phases.

First phase:
Gather as much data as possible. Spit out the results more or less raw.
I base this observation on the fact that I have a site with a feed from this blog. Look at the feed section on the right side of http://euroheadline.com

The site ranked at 230ish place when I saw the first dataset. At that moment the keyword phrase was only mentioned one time – in the feed text. No title tag, no inbound links. Key phrase in the text one time.

If what I see here is correct, Google does not put much weight on ranking in the first set of results. I have made a similar observation on another occation.

Second phase:
Run data against historical data. Sort the results based on inbound links and the PR they have been given.

In this phase I believe Google starts looking at the dataset through their filters. They wash the set against different filters, and takes out the results that does not belong there. Finally they sorts the records and spits out a “washed” set of data.

Third phase:
Rinse and repeat the second phase.

If my observations are correct, this means a few things.
It means that it is outmost important to be careful on the linkbuilding. If you throw too many links at an url, you will later be cought in a filter when the url is “washed”. It also means that you have no control of knowing when the url will be released from the filter applied to it.

In my understanding of the algorithms, the rulesets of the filters works like a loop. And the url will stay in the loop until it does not trigger any new “if” sentences.

I have seen this happen on on site, that keeps getting thrown back of the resultset as long as I keep throwing new links at it.

So my advice here is simple. If your site is cought by the sandbox, stop generating inbound links for it untill it starts moving upwards in the serps.

OK. That was todays observations.

What do you think? Am I onto something here?

Comments

3 Responses to “Google’s “washing machine””

  1. Jim Westergren
    January 20th, 2006 @ 19:19

    Hi Bjorn,

    I am uncertain wether or not your assumptions are correct.

    I am however certain over a few things:

    Google is showing different datacenters when you search and sometime you get a several day old index shown.

    Use this URL: http://www.seo-contests.com/cgi-local/google.cgi?search=V7ndotcom+Elursrebmem

    To see all datacenters at the same time, the one with the most listings are the most up to date one.

    I have also observered new domains been given a boost for their first weeks before they hit the sandbox.

    Further, I have also seen domains being banned due to extreme unnatural linking.

    It is interesting to watch the SERPs in this contest.

    See you later.

    / Jim

  2. basicus
    January 20th, 2006 @ 19:31

    Yeah. Ninno’s page there is useful. I use it now and then when I feel uncertain about the local serps I get from http://www.google.com. McDar’s tool is as well useful for seeing the fluctuations.

    I will continue to monitor my findings though, since they could be coincidential of course.

    Phase 1 I am pretty sure about though.

  3. v7ndotcom elursrebmem
    February 23rd, 2006 @ 12:54

    Hello Bjorn,
    What so ever i think that your assumptions are quite close, but jim is saying true.
    Google is showing different datacenters when you search and sometime you get a several day old index shown.

    Use this URL: http://www.seo-contests.com/cgi-local/google.cgi?search=V7ndotcom+Elursrebmem

    But it would be intresting to watch the SERPs in this contest.

    Thanks & Regards

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